You're absolutely correct in your assessment of Aisle 19.
One of the convenient feature is the reminder of upcoming events.
I have a very large family and from time to time, do forget their birthdays.
It was always frustrating because I always find myself saying: 'oooops!' whenever I miss those important days.
Aisle 19 has taken that frustration out and allow me to plug in the important days like birthdays, anniversaries, etc. of my closest friends and family.
Those reminders, together with special deals of the day have allowed me to connect more readily with those that I love dearly.